The Heritage Foundation has obtained a four-page memo outlining the strategies and messaging the White House and its liberal allies will use to defend Obamacare.

The federal health care takeover was enacted two years ago next week, and recent polling shows support for the law dwindling.

The public relations strategy arrives just as the Supreme Court is gearing up to hear oral arguments on the bill’s constitutionality, according to The Heritage Foundation’s Rob Bluey.

Bluey provides the full text of the memo on The Foundry, explaining that “it includes a day-by-day breakdown of how the White house and liberal advocacy organizations want to frame the coming debate.”

This memo urges advocacy groups to stress the following two main points:

  • “Remind people that the law is already benefiting millions of Americans by providing health care coverage, reducing costs and providing access to healthcare coverage. This message will include the ideas that these are benefits that politicians/the Court art (sic) are trying to take away from average Americans.”
  • “Frame the Supreme Court oral arguments in terms of real people and real benefits that would be lost if the law were overturned. While lawyers will be talking about the individual responsibility piece of the law and the legal precedence, organizations on the ground should continue to focus on these more tangible results of the law.”

The Center for American Progress, Families USA, Health Care for America Now, and Protect Your Care are among the groups mentioned on the memo.

Heritage’s Mike Brownfield summarizes the reasons Obamacare is in trouble in today’s Morning Bell:

In one of the CBO’s reported scenarios, 20 million Americans could lose their employer-sponsored health benefits, and 49 million more Americans could become dependent on government-sponsored health care. And it won’t come cheaply for American taxpayers. Projecting through 2022, Obamacare could cost as much as $2.134 trillion, and individual and employer mandate penalties could hit $221 billion.

Then there’s the issue of the unconstitutional individual mandate that forces Americans to buy government dictated health insurance or pay a penalty, as well as the anti-conscience mandate that religious employers, including schools, hospitals, and charities, must provide abortion-inducing drugs and contraception despite the fact that such services totally contradict many of these groups’ core religious beliefs.

Under Obamacare, costs will go up, people will lose the coverage they have, and quality of care will decline. Individuals and businesses will face penalties, seniors will feel the effects of Obamacare’s cuts to Medicare, doctors will suffer from increased regulation and lower government reimbursement for services, taxpayers will face new taxes, jobs will be lost, millions of Americans will remain uninsured and stuck in overcrowded emergency rooms, religious institutions and the faithful will suffer the loss of their religious liberties, and future generations will pay the costs.

What do you think of this public-relations plan to promote Obamacare?

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