Last week, in response to a blog post by The Heritage Foundation’s Mike Gonzalez, Daimler AG apologized for using an image of Marxist revolutionary Che Guevara during a promotional for Mercedes Benz cars.

In his post, “Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars,” Gonzalez argues that using a psychopath with a sadistic bloodlust to sell cars was inappropriate.

Guevara’s image briefly appeared in the background at a presentation at the International Consumer Electronics Show in Las Vegas. Daimler claimed it was a metaphor for Mercedes inspiring a “revolution in automobility enabled by new technologies, in particular those associated with connectivity.”

Read Gonzalez’s analysis on The Huffington Post.

Read Daimler’s apology statement, as featured on MSNBC.

Comments (3)

Beverly - January 18, 2012

I think there are/and have been a lot more “revolutionairies” that were better human beings than CheGuerva. e.g. Ghandi, Pope John XXIII, etc.

JeffT - January 20, 2012

This is just more of the colossal ignorance of people. Why didn’t they use Hitler? He was a revolutionary, no? And he was German, a double bonus for Daimler. - February 21, 2015

You are a terrific blogger. Just how did you learn to write this well
for the web?

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