January 17, 2012
Last week, in response to a blog post by The Heritage Foundation’s Mike Gonzalez, Daimler AG apologized for using an image of Marxist revolutionary Che Guevara during a promotional for Mercedes Benz cars.
In his post, “Mercedes-Benz Uses Communist Madman Che Guevara to Sell Luxury Cars,” Gonzalez argues that using a psychopath with a sadistic bloodlust to sell cars was inappropriate.
Guevara’s image briefly appeared in the background at a presentation at the International Consumer Electronics Show in Las Vegas. Daimler claimed it was a metaphor for Mercedes inspiring a “revolution in automobility enabled by new technologies, in particular those associated with connectivity.”